The movie is evenly paced - the first half has all the fun in terms of friends, a bit of action, etc. Will their love reach the final destination? Hate at first sight slowly leads to love. Here she meets Siddhu who is part of her cousin Swati's gang of friends. At the behest of her father Subrahmanyam (Nazar), Geeta comes to Hyderabad from her village to study. Their lives go on smoothly till Geeta Subramanyam (Tamannaah) enters. Siddu's father Prakash (Prakash Raj ) and mother are estranged for 18 years. He lives with his mother Rajyalakshmi (Ramya Krishna), a college Professor. Though he has a MBA degree to his credit, he doesn't seem to care about finding a job. Siddu (Siddharth) is a happy-go-lucky gen-X guy who loves to spend his time with friends, particularly girls. Here, of course the credit should go to debutant director Kishore Kumar for penning a script which is entertaining yet meaningful. Siddharth seems to have the uncanny ability to pick the right scripts in this genre, and invariably succeeds in pulling it off with good support from fellow artistes and technical crew. And his latest Telugu film, Koncham Ishtam, Koncham Kashtam (KIKK) is certainly one with all the necessary ingredients for a perfect entertainer. Going by his previous record (barring Aata), Siddharth's presence in a movie generally indicates it would be a family entertainer with a love story woven in.
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